01Branding
Visual identity
Symbols, graphic systems and brand guidelines that give a brand consistency across every touchpoint.
Jean Valencia
Graphic design and art direction for brands that want to be remembered — from screen to point of sale.
View portfolioAbout
For more than 18 years I have been turning ideas into purposeful images: campaigns, identities and content that communicate clearly and leave a mark.
Since 2008
Jean Carlos ValenciaGraphic designer
ContactVila do Conde
geral@jvdesign.pt
+351 939 612 498
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Hi, my name is Jean Valencia. I am a graphic designer currently living in Gião, Vila do Conde. I work across print and digital, from concept to final artwork, and follow each project through until it reaches the street, the shop window or the screen.
I have worked for communication agencies, print shops, web marketing and real estate. In recent years I have been working in the aesthetics, wellness and professional hair care sectors, for brands such as Alfaparf Milano Professional, Yellow Professional, Germaine de Capuccini®, Toskani®, LPG®, Indiba® and Storz Medical.
Between 2017 and 2021 I led the marketing and communication department of a construction and real estate development company, with a team in Portugal and Brazil. That experience gave me business vision, method and coordination skills.
18+
Years of experience
14
Brands in the portfolio
46
Projects
1,135
Pieces to browse
02 — Experience2007 — today
Career path
From an internship at a print shop to coordinating a marketing department: each step added a layer to the way I think about and produce design. Click each role to see the details.
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- Creation and graphic adaptation of launch, awareness and promotional campaigns for the brands represented, for print and digital media.
- Shop windows, posters, sales kits, stationery, flyers, business cards, catalogues and teasers.
- Final artwork for all offline media and for the image at trade fairs and events; budgeting, contracting and production follow-up with suppliers, including clients’ window displays.
- Editing and subtitling of videos supplied by the brands.
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- Creation and graphic adaptation of campaigns for the brands represented, in print and digital: shop windows, posters, sales kits, stationery, catalogues and teasers.
- Design and sending of the newsletters of the Group’s companies.
- Communication and management of the internal online sales platform and of the websites of the Group’s brands.
- Final artwork for offline media and for the graphic image at trade fairs and events.
- Video editing and subtitling.
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- Supervision and coordination of the team, in Portugal and in Brazil.
- Imagery for the launch, promotion and brokerage campaigns of developments: billboards, posters, sales kits, complete stationery and flyers.
- Graphic consistency of the brand in the stores from north to south of the country, on the commercial and after-sales vehicles and in all event branding.
- Final artwork, budgeting and contracting of production, and fit-out of the sales stands.
- Brand positioning on social media, websites, email and SMS marketing, blog and media — press, radio and commercials.
- Sponsored campaigns in Meta Ads Manager and Google Ads, with results analysis and strategy definition; support in managing the EGO Real Estate CRM.
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- Promotional campaigns, posters, corporate brochures, product catalogues, logos and stationery.
- Image manipulation, clipping and retouching.
- Communication and positioning of several brands on social media, websites, email and SMS marketing, blogs and business pages.
- Sponsored campaigns in Meta Ads Manager and Google Ads; support in managing the internal CRM.
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- Promotional campaigns, posters, brochures, catalogues, logos and stationery for several retainer accounts.
- Image manipulation, clipping and retouching.
- Communication of several brands on social media, websites, email and SMS marketing.
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- Campaigns, posters, brochures, catalogues, logos and stationery; image editing.
- Final artwork and production follow-up with suppliers; signage projects.
- File preparation for screen printing, pad printing and screen-printed transfers; printing and cutting of vinyl, flex and stickers.
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- Visual identity, promotional campaigns, brochures, catalogues and stationery for direct clients.
- Digital communication on social media, websites, email and SMS marketing; campaigns in Meta Ads Manager and Google Ads.
- Final artwork and print production follow-up; motion design.
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- Promotional graphic pieces, vehicle and shop window graphics and logo vectorisation.
- Signage projects; printing, cutting and application of vinyl, flex and stickers.
03 — SkillsWhat I do
From concept to final artwork
02Advertising
Campaigns
Concept and adaptation of launch and promotional campaigns, from digital ads to billboards.
03Content
Social media
Feed, stories and ads with a consistent editorial line, designed for each format and platform.
04Print
Editorial and point of sale
Catalogues, presentations, shop windows, stands, roll-ups and signage, with final artwork ready for production.
05Motion
Motion and video
Brand animation, video editing and subtitling for social media, events and corporate communication.
06Digital
Digital and performance
Newsletters, landing pages, website management and campaigns in Meta Ads and Google Ads, with results analysis.
Tools
Technical mastery at the service of the idea
Design and imaging
PhotoshopIllustratorFigmaLightroomCorelDRAWCorel Photo-Paint
Motion and video
After EffectsPremiere Pro
Artificial intelligence
ClaudeChatGPTGeminiManus
Web
HTMLCSS
Digital marketing
Meta Ads ManagerGoogle AdsEmail marketingSMS marketingCRM
Languages
Communicating in four languages
PortugueseNative
SpanishNative
EnglishUpper intermediate · B2
FrenchBasic · A1
Common European Framework of Reference scale, from A1 to C2
04 — Education2002 — 2024
Solid foundations
Professional Training in UX/UI Design
LSD — Lisbon School of Design, Porto
UX/UI fundamentals, user research, information architecture, visual design, mockups and prototyping, interaction design, user testing and preparation for development. 120 hours, with a final grade of 18 out of 20.
Digital Marketing, Marketing 3.0 and Digital Media
Actual Gest — Formação Profissional, Gondomar
The evolution of marketing models and values-driven marketing, the new digital economy and e-commerce, e-marketing tools, customer relationship management (CRM), value co-creation, virtual communities, social media and online communication strategies. 75 hours.
Bachelor’s Degree in Arts — Digital Arts and Multimedia
ESAD — Escola Superior de Artes e Design, Matosinhos
Two- and three-dimensional design fundamentals, drawing, geometry and projection, photography, visual communication and semiotics, creative writing and multimedia narratives, 3D animation and modelling, motion graphics, and the history and criticism of art, design and media. 180 ECTS.
Computer-Aided Drawing and Photo Editing
Instituto de Informática do Porto, Porto
Vector drawing in CorelDRAW and image editing and restoration in Corel Photo-Paint, alongside information and communication technologies. 400 hours, with a final grade of Very Good, the highest on the scale.
Secondary Education — Technological Course in Design
Escola Secundária Infante D. Henrique, Porto
Art history, drawing and descriptive geometry, design theory, design workshop, technologies and quantitative methods.
Further training
- 2017 — 2018 Digital Marketing for Real Estate Janela Digital · eGO Real Estate Workshops on website optimisation and management and SEO, building the brand online and email marketing
- 2017 — 2018 eGO Real Estate CRM Janela Digital · eGO Real Estate Three training sessions on the real estate management platform
- 2018 Facebook Ads for Beginners Course by João Alexandre 5 hours
- 2015 Customer Service and Sales Techniques Talenter Academy Certified professional training · 50 hours
05 — WorkSelected
Selected work
Projects for brands in cosmetics, aesthetics, healthcare, accounting, made-to-measure furniture and leisure. In the full portfolio, the work is organised by brand and project, with every piece available to browse.
06 — ContactLet’s talk
Let’s create something memorable.
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